An illustration to promote a long distance ride on BMX bikes to raise funds and awareness of the RadSHARE causes. I was asked to take inspiration from some classic Florida postcards for the art direction on this one.
"RADshare is a non-profit organization dedicated to educating and empowering local youth through programs that explore and celebrate the art of having fun. RADshare aims to promote a safer bike culture by offering safety education, free helmets and dependable cycling equipment." - RADshare.
